In today’s post I am trying to outline how much SEO services usually cost and also how we price our services at Rank First.
One of the first questions prospective clients ask is often, “how much does SEO cost?”. Ever since my SEO career began more than ten years ago, this has been a difficult questions to answer. This is because while the basic tools and strategy for different SEO campaigns is the same, there are a wide amount of variables that affect the cost. One of the key differences is competition. Usually the greater potential ROI, the more work that needs to be done to achieve it.
Over more than a decade of working with hundreds of SEO clients, we too have learned how to tailor our services to meet the needs and budgets of our clients.
Some of the key pricing factors for us are
Monthly pricing is the most common. We don’t have lock in contracts. We work purely month to month. The most common pricing for our clients is around $900 per month, however, this depends on the points above and is merely an average. The range is between $600 per month to $4000 per month.
In the first month, we focus on fixing site errors identified through our audit process. We also begin by targeting the SEO basics on the most important pages of the website. The following months sees our efforts shift to content creation and link building.
For larger websites, we may require a larger payment in the beginning months. This will allow us more time to get more done on critical pages, such as category level pages of an eCommerce website, or all of the different services offered by other businesses. So for a larger eCommerce store for example, the first month may cost $2000 and following months $1000.
At the same time, we also understand that not all businesses can afford our most common price. $660 per month including GST is our minimum monthly SEO rate. As you can imagine, the price reflects the amount of time we can dedicate to any given project. For our minimum rate, it may take longer to get through all of the tasks to rank a site well. It might not happen overnight, but it will happen.
A successful SEO strategy involves piecing together a lot of moving variables. A good SEO salesperson is often the difference between the success and failure of a project. I like to think after so long in the business I can offer expert advice like very few other people in Australia.
Setting the right price, which is win win, is part of that process. So the next time someone asks, “how much does SEO cost?”, I still won’t find it easy. But I know progress can be made for clients, whatever the price point.