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Anyone can set up an AdWords account – the basics behind it is simple. But there are so many variables to AdWords that can decide whether you make a profit, or lose money. You don’t design your own branding, or build your own website, so why should you have the expectation to run your own AdWords campaigns? Google makes all their money from AdWords’ pay per click advertising. And one reason they make so much is because they make it look so simple to use.
To make it clearer, let’s compare it to something anyone can do, like driving a car.
Let’s say you’ve never driven a car before. Would it be a good idea to just jump in, and try to drive from one side of town to the other – in a foreign city? Think about the possibility of all the stalls and wrong turns you could make. What if you got lost, or worse, got into a crash? The same can be said for Google AdWords. There are so many things you can do wrong that would cost you money, and waste your time.
Even if you could drive around town just fine, you wouldn’t do it by racing around recklessly with a V8 super car. Common sense would tell you to find a guide, or professional with enough experience to show you how the car works, and what to avoid as you drive. A co-driver, if you like, to tell you where and how to steer.
And when we apply this analogy to your business, it’s highly likely that you’ll be competing against many experienced professionals who will use every trick in the book to get ahead in this ‘race’ to get more visitors than you.
Why not have a professional of your own to help you make the best of your Google AdWords account and spending?
Whether you are a learner, confident enough to go it alone, or just looking for better performance out of your AdWords, think of us as your qualified driving instructor – only, less intimidating. We’ll soon get you on the highway towards greater profits, with easy to understand reporting.
Let us help to get them all answered. Give us a call today!
The aim of AdWords’ pay per click advertising is to generate as many sales and enquiries as possible, for the lowest possible cost. We achieve this by creating multiple Ad Groups and campaigns with targeted Ad copy. Using remarketing ads or providing Google Shopping management can also greatly increase your Adwords ROI.
Your bid amount will be the lowest for a high ad position, and your bounce rate will be lowered as well. Your visitor to sale conversion will be higher, and we will install conversion tracking for you, so you can see exactly how much you get in return, for how much you spend on each phrase in your campaign.
Service packages can vary from simple set-up to ongoing management of complicated campaigns involving thousands of keyphrases. Before you make any decision on your Adwords account, give us a ring for some advice or arrange a meeting with one of our fully-qualified Google AdWords technicians.
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