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AdWords Remarketing

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seo strategist

Google AdWords Remarketing &
and Google Shopping Remarketing

Google Remarketing re-engages customers who have shown interest in your products or services. This is done by tagging your pages and products to track your site traffic.

Essentially, Google Remarketing is a tool to re-engage with your online visitors who are in the buying phase of their purchasing life-cycle. Campaigns can be custom made to talk to specific users, who have previously viewed a specific product or service.

Remarketing Advertising is becoming more necessary, as customers become savvier online. By using Google AdWords efficiently, you can increase brand awareness and drive more online sales.

1. Standard Remarketing

Standard Google Remarketing helps you get back in front of people who have visited your website, across any page. You can show banners on news websites, blogs, and other sites potential customers visit in the days after being on your site.

These can be general banners or banners with an offer, exclusive to your remarketing campaign.

 2. Dynamic Remarketing

Dynamic Remarketing is a way to get more granular and target more specific products to people who are interested in them. So the next time that same visitor searches for that product or service on Google, your product or service, your ad will appear. This is particularly useful for people who add items to their online ‘cart’, but do not check-out / buy.

3. Remarketing Lists

Remarketing Lists are very useful for reaching those savvy customers who are researching product differences online. Similar to Dynamic Remarketing, you can show your specific product again, but you can also show that visitor more product options within the same category (treadmills for example). This helps you put your brand in front of people more often, with more options within your range. Time parameters can also be set for those who have recently seen products, versus older viewers who might be less interested now.

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Fun fact, you can also upload a list of your customers’ contact information to Google AdWords, under their own list; ‘Previous Customers’ for example. Google will scan the contact information and link it to those who have a Google Account, then attribute them to that list. When these people search for products in your range, you can then remarket your products to them. This can help to retain them as a customer and increase their brand loyalty.

How to setup Google
AdWords Remarketing

The team at Rank First have helped hundreds of client’s run effective Google Ad campaigns. Get in touch with us today, to ask about how Google Remarketing can help increase you online sales and enquiries. Call 1300 889 601.

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