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Google AdWords Remarketing &
and Google Shopping Remarketing
Google Remarketing re-engages customers who have previously shown interest in your products or services. This is done by tagging your pages and products to track your site traffic.
Essentially, Google Remarketing is a tool to re-engage with your online visitors who are in the buying phase of their purchasing life-cycle. Campaigns can be custom made to talk to specific users, who have previously viewed a specific product or service.
Remarketing Advertising is becoming more necessary, as customers become savvier online. By using Google AdWords efficiently, you can increase brand awareness and drive more online sales.
1. Standard Remarketing
Standard Google Remarketing helps you get back in front of people who have visited your website, across any page. You can show banners on news websites, blogs, and other sites potential customers visit in the days after being on your site.
These can be general banners or banners with an offer, exclusive to your Remarketing campaign.
2. Dynamic Remarketing
Dynamic Remarketing is a way to get more granular and target more specific products to people who are interested in them. So the next time that same visitor searches for that product or service on Google, your product or service, your ad will appear. This is particularly useful for people who add items to their online ‘cart’, but do not check-out / buy.
3. Remarketing Lists
Remarketing Lists are very useful for reaching savvy customers who are researching product differences online. Similar to Dynamic Remarketing, you can show your specific product again, but also show that visitor more product options within the same category (different treadmill models, for example). This helps you put your brand in front of people more often, with more options within your range. Time parameters can also be set for those who have recently seen products, versus older viewers who might be less interested now.
Let us help to get them all answered. Give us a call today!
Fun fact: you can also upload a list of your customers’ contact information to Google AdWords, under their own list (‘Previous Customers’, for example). Google will scan the contact information and link it to those who have a Google Account, then attribute them to that list. When these people search for products in your range, you can then remarket your products to them. This can help to aid customer retention, and increase brand loyalty.
How to setup Google
The Rank First team has helped hundreds of clients run effective Google Ad campaigns. Get in touch with us today, to ask about how Google Remarketing can help increase your online sales and enquiries. Call 1300 889 601.
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