Our Team

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Who We Are

We’re a team that delivers on the actions we promise to our clients. Our talk is always straight, so you won’t catch us talking ‘smoke and mirror’ tactics like some of our SEO competitors. With the shared knowledge of our team, from over 10 years in business; we know what we’re talking about!

The members of our team are experts within different fields for one core purpose: growth for our clients. Ours collaborative approach is what makes us different. In the business of SEO and Web Design, it is important to stay ahead of the curve!

fearless leader

TROY WINNEY
Director

As its founder, Troy has been with Rank First from the start. Which is just a portion of the 12 years he’s spent in the SEO industry. When he isn’t running the Sunshine Coast and Brisbane offices, Troy enjoys a wholesome lifestyle that is equal parts gardening, enjoying the beach, and raising a happy, healthy family. The best way to explain his passion for the business? He always gets a kick out of seeing his clients’ companies succeed.

SIMON GROUT
Sales & Marketing Manager

Anyone who’s told you that Sales is only about profits, has clearly forgotten the value that comes with having a great personality. Simon has over eight years’ experience in Sales and Marketing which adds to his winning charisma. Simon is Rank First’s first point of contact when it comes to helping new clients out with ideas and advice. When he isn’t busy helping businesses achieve higher returns on their digital marketing investment, Simon enjoys a good lawn bowling session, discovering new tunes, and the hottest restaurants all over Melbourne.

simon with old seo logo alien
simon with old seo logo alien

SIMON GROUT
Sales & Marketing Manager

Anyone who’s told you that Sales is only about profits, has clearly forgotten the value that comes with having a great personality. Simon has over eight years’ experience in Sales and Marketing which adds to his winning charisma. Simon is Rank First’s first point of contact when it comes to helping new clients out with ideas and advice. When he isn’t busy helping businesses achieve higher returns on their digital marketing investment, Simon enjoys a good lawn bowling session, discovering new tunes, and the hottest restaurants all over Melbourne.

seo strategist fro san francisco

ANDREW CABAL
Operations Manager & SEO Analyst

Every good team needs a leader whose directions they can count on. And Andrew’s the man when it comes to figuring out analytical insights on a client’s existing campaign. A jack of many trades, his experiences span a breadth of creative disciplines, as well as more traditional forms of communication practices such as Journalism and Advertising. When he’s not busy being Rank First’s Operations Manager and SEO Analyst, Andrew loves checking out live music gigs, art galleries in Melbourne, and exploring new travel destinations.

STEFFI PEREIRA
Web Design Lead

To us, great design is about more than just having a good looking website. As a firm believer in the influences of effective design on digital audiences, Steffi will be sure to tell you the same. She brings more than eight years’ experience as a wordpress designer in Melbourne, among other web and digital design experience to Rank First. Steffi maintains a consistent passion across her projects, no matter the client’s industry. When she isn’t conjuring up website designs that harmonise beauty and brains (UX and SEO), she enjoys exploring Melbourne’s culinary scene, keeping up with digital trends and hanging with her cat Rio.

steffi wordpress designer from goa
steffi wordpress designer from goa

STEFFI PEREIRA
Web Design Lead

Great design is about more than just having a good looking website. A firm believer in the influences of effective design on digital audiences, Steffi will be sure to tell you the same. She brings more than eight years’ experience with web and digital design to Rank First. Steffi maintains a consistent passion across her projects, no matter the client’s industry. When she isn’t conjuring up website design that harmoise beauty and brains (UX and SEO), she enjoys exploring Melbourne’s culinary scene, keeping up with digital trends and hanging with her cat Rio.

trustworthy man

ZAKRIA AZEEM
SEO Specialist

It takes a critical mind to spot the slightest movements in data, before they turn into traffic patterns and search trends. Zak is as sharp with his analysis as he is with his strategic recommendations, he brings over eight years’ experience as a systems analyst to the team at Rank First. As an SEO Specialist, he delivers insights that make the difference between a client’s business placing on the first page of a Google search result, or not at all. When he’s not spotting patterns on web traffic charts, he enjoys a good debate about the latest tech trends, and world affairs.

RODDY BUENO
SEO Specialist

Talent takes many forms, but passion and practice are what drives a person’s skills to grow. Roddy keeps humble about the interests he dabbles in. Yet his curiosity and self-starting energy is what helps the team at Rank First push beyond what’s considered ‘good’, to discover how every client’s business can be better. When he’s not figuring out ways to help clients latch onto the latest trends and opportunities, he occasionally steals the stage as a musician, and producer of wicked beats.

rodrigo internet marketing man from brazil
rodrigo internet marketing man from brazil

RODDY BUENO
SEO Specialist

Talent takes many forms, but passion and practice are what drives a person’s skills to grow. Roddy keeps humble about the interests he dabbles in. Yet his curiosity and self-starting energy is what helps the team at Rank First push beyond what’s considered ‘good’, to discover how every client’s business can be better. When he’s not figuring out ways to help clients latch onto the latest trends and opportunities, he occasionally steals the stage as a musician, and producer of wicked beats.

salt he content writer from singapore

SAL SELAMAT-SIM
Content & Communication Lead

Everybody loves a good story – and that’s the idea that Sal has built his expertise around. A Copywriter with a decade’s worth of experience in advertising multinationals and boutique agencies; he loves figuring out ways to create bonds between audiences and brands through effective storytelling. When he’s not behind a keyboard churning out narratives, he enjoys the occasional outdoor adventure, and is easily persuaded by Italian, or Japanese cuisine.

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