If you want to know whether your business offering is in line with potential client needs, then your conversion rate can often answer that question. With the help of Google Analytics, or by using software such as Landingii, you can accurately measure the conversion rate of you advertising campaigns, and design them to match you customers buying needs.
Advertising campaigns that convert better are also more efficient and save you money. the same goes for a well converting website. This means you can either spend that same amount on advertising, and get more sales or leads, or, spend less on advertising to get the same amount of sales, and invest the money saved elsewhere.
As you improve your sales funnel, or your website, you also make it more useful for your visitors. These days everyone wants a streamlined process from searching for a product or service, to buying it. Part of improving your conversion rate, includes streamlining this process for your potential customer.
Sharpen Your Ads
Step 1 of iproving your conversion rate from Adwords and Facebook, is nailing your ad copy. Standing out from your competition is key.
Optimise Your Landing Pages
Your landing pages must deliver on the your Ad copy. Use concise, catchy headlines and easily distinguished text to quickly engage with visitors.
Test New Ads
Create new Ads and variations of your landing pages, and test the results. You can always improve if you are persistent.
Specify Your Audience
Targeting everyone is not as often higher converting as targeting a specific audience. Be it age bracket, sex, someone who has bought something before or anything else. Specific ads targeting ideal clients almost always convert better.
Use FOMO To Your Advantage
I hate to miss out on a bargain. So do you. So does everyone. The Fear Of Missing Out should be used to create urgency in making and enquiry or ordering now.
While your conversion rate is not the be all and end all of your marketing, it is one of the critical steps in running profitable campaigns.
If you want help to set up an Adwords account, Facebook Ads or conversion rate optimisation help, feel free to contact us for advice.