Yet again I am drawing inspiration from an article about leading entrepreneurs and what they do to make the most of their websites. As an SEO company, this particular post has relevance to improving Google rankings to.
It makes sense, once potential customers are on your website, you want to keep them there for a slong as possible. This will naturally increase the chance of making a sale. Smart web owners are using tools, calculators, checklists, maps, comparisons, live chats, and many more to get people interacting with their website, providing them with useful information.
My Net Phones founder Andy Fung said his site is unique in his industry because of the touch and feel aspects. He says “It’s exciting, interesting and stimulating. Just like a retail store or an office, you feel comfortable and want to hang around and see more things”. Instead of customers just buying a phone and going away, they come back time and time again to top up their account, see the latest upgrades, enter competitions, and view their call history. They believe it is an important tool in their overall business because it communicates with their customers.
Sites like the green energy website Green Energy Watch, interact with the visitor and let them see how carbon emission they can save, what this will achieve, who is the cheapest to get it from and they also run competitions. All of these things keep visitors on their page longer and encourage them to act.
Google likes to see this too. If you don’t know, Google tracks everything its users do. They know how many people click the back button from your site, how long the average person stays, which pages they view, where they leave from and more. The data they collect makes sense. They want to see if their users are finding what they are looking for. If they do great, promote the site. If they don’t, why would they show a website for that keyphrase.
A good search engine optimisation strategy should include techniques to improve your visitors experience and the time they spend on your site.
The next post is about using design to stand out.
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