Online Marketing – Let Customers Customize the Offering.

As the internet and technology in general become more sophisticated, consumers want to be able to tailor a product to meet their exact needs. So it makes sense to allow them to do this on your website. Again here are some example from fast growing companies who use their website as an important business tool.

Ecowash mobile are a simple car washing company. But on their website, when you become a client you are able to use its features to make washing your car more simple. For example you can customise your own twelve month plan and set email reminders as to when you should wash both the inside or outside of your car. You can even reorder air fresheners and similar products on a recurring basis.

Intrepid Travel are working on a system that will delegate a unique URL to it’s clients. This URL will allow them to create a profile which will make it easy to source detailed travel information, tips and inspiration, tailored to the details they enter. Travel brands will be able to send them relevant offers, stories, specials and so on, if the client meets their target demographic.

A leading online store in Australia, Baby Cupcakes designed their website in a way to help them upsell to their clients. As the client checks out and all their details are taken, add on products to their baby gifts are offered. Physical retails stores all do this, but it is mostly under used in the online market. On their site you can choose colours, smells, write a gift message, add names to products and more.

There are many ways each business can make their website more appealing to their clients. Even on our SEM or SEO website, we try to separate visitors according to their previous online marketing experience.

As web 2.0 becomes more and more the expected level of online service, it is important that your website also interacts with your visitor and makes their time on your site seem more worthwhile.