Entrepreneur Tips – Get found on Google.

This is the third in a series of thirteen tips created by some of Australia’s most successful entrepreneurs. These people have grown their business rapidly and share the main goals they would have when it comes to marketing most types of businesses.

Todays tips is simple, get found on Google. Search engine optimisation or SEO, is our businesses core strength so this strategy I of course endorse wholeheartedly. But i will stick to what other successful business people have recommended and keep my personal thought to myself for this post.

Smart business people have one aim when it comes to Google. Get on the first page for relevant searches.

Matthew Nolan from Provident Cashflow, says they originally targeted all search engines when they began marketing their business online. However, they analysed their return and now focus all of their energy on Google. “That was where we were getting the highest ROI”. They also appreciate the fact that their potential clients can self educate themselves to a degree through their website. Their visitors navigate around the pages and learn more about the industry and what his business offers. This often saves them time on the phone with new calls, explaining the basics. He added that this was a big benefit to other advertising strategis like radio or print ads.

Paul Constantinou, founder of the Quest Apartments, says his main online focus is search engine optimisation and pay per click advertising. The benefit for him is that this has enabled him not only to get bookings, but also build his brand and increase awareness of his properties.

Sarah Allen is very frank about their advertising techniques. She says that Appliance Tagging Services have moved away from ineffective and expensive Yellow Pages Online and print advertising and now focus on search engines for generating new business. As a new industry (if you are not in construction) they find the majority of their business comes from people researching information about what their obligations are in regards to appliance tagging. So they give them the answers they are looking for and provide a way for them to easily get the job done. It is fast becoming their largest source of new clients.

I could also list another hundred clients we have experienced rapid business growth with due to search engine optimisation. But as I said, i will stick to the research article i am sharing.

The next post is about educating your suppliers, retailers and franchisees to maximise profits.