SEO is fun actually.

I must admit we have a good time here. SEO has the reputation of being something boring and repetitive but it is not really the case. Or maybe that is just my opinion because I have done it for so long. I read about football players thinking what they do is boring too.

To a certain level all jobs have some repetitive aspect to them I guess. For us there are a few things that seem very repetitive. They are are reporting, keyword monitoring, content writing, always thinking of more. I envy builders who can stand back and think, ‘Job Done’. With SEO it is never like that. There is always more.

But it is also fun and exciting. We usually start our day with a coffee while the computer starts up. I like this coffee shop in Fitzroy the best. Then we check all the rankings of our clients which are still coming up from low or no rankings. This is one of the favorite parts of the day, seeing where they are ranking now and getting a kick out of seeing them make new ranking gains. Or even if there ranking has slipped a little it is okay because we just work harder for them that day.

When we do that, on SEM Rush for example, there is also an audit tool that shows any increase in errors or issues on a dashboard that includes all clients. Fun hey. More errors means go and fix them.

Then it is into the adwords accounts to check the conversions our clients have made during the last day. Again, whether they have good or bad results it is exciting. Cool if they have made good sales, and if not start trying to improve their account.

Our day is then split up into client time and our time. We have our own websites that need just as much work and balance squeeze this inbetween the work our clients sites need.

We have music on, an indoor bowling green (not any more, this was written when we were at Melbourne’s best bowls club, Brunswick), a little football to kick, a bar and brunswicks cafes nearby. Most days I will have a meeting or two here or at someone else’s office. Our office is not a boring one and because we really enjoy what we do, it is a pleasure to come to work every day.

Maybe over time this excitement will wear thin, but in the years we have been in the SEO business it has not happened yet. I think as long as we keep delivering consistent high rankings the satisfaction will always be there. Nothing is better than calling or emailing a new client to tell them they are now on page one of Google for their most sought after keyphrase.

Enjoying your work is important and is a big step towards being successful in business. Do you agree?