Author: troy

  • SEO Design

    We get lots of questions regarding SEO Design or SEO friendly web development. People are more and more interested in getting things right from the start and want to know what good seo design means.

    There are a few key points when making a Google friendly website. What does Google want? Firstly Google needs to be able to read what everything is on your website quickly and in an organised fashion. There is a process that Google follows when they come to a site and the easier it is for Google to navigate your website and find as much of this information as possible the better.

    There are two halves to seo friendly web design, like yin and yang, and you need to balance the two for a site to deliver maximum benefit. On one side you have Google who you want to keep happy so you get lots of the other side, visitors. You need to satisfy them to make make from your site.

    So your website needs to be easy for Google to navigate but not look weird for the user. Lots of keywords stuffed in somewhere for example will look dodgey for someone looking for your serviceor product. Often the best result is achieved by keeping it simple. Give the visitor clear concise information in a clean easy to read format. They come, they find what they want to know quickly and they are happy. The same can be said for Google. When Google arrives you want it to be obvious to Google what it is you do.

    The content on the website is one of the most important things. Google is costantly searching for what it thinks is informative, fresh (up to date) content. The phrases you want to be found for must be mentioned here and there throughout your copy and in places where Google will want to see them.

    One important thing is to keep Google on your site as long as possible. With so many squillions of websites outthere, when a Google spider is at your site, you want to keep its attention as long as possible. It is the same as any time you want to convince someone of something, the more time you have to explain to them your point of view, the better chance they will side with your point of view. Internel linking helps to keep Google busy on your site and getting as many of your pages indexed as possible. Footers that link to other pages, anchor text, and other methods help with this.

    Of course the tas and titles also need to be precise. These are your chances to explain directly what it is you do, and to show what all your photos and other things Google can’t read actually are.

    If you want to get a website built and you phone any web development company and ask them if their websites are Google friendly, one hundred percent they are going to say yes. If they say no, you will hang up and they will lose the sale. It is not possible for them to say no. I know, i used to say it to people years ago too.

    The fact is, they are more interested in the visitor than Google. Which is fine. That is their job really. There is so much they can do onpage to make it Google friendly, but unless you are going to pay them to be responsible for your ranking, it is not possible for them to invest all of the extra time required.

    There are companies of course that offer web design and dedicated seo, these guys should be proactive in every part of your seo from the beginning of your project. There are only a handful of companies in Australia that I would trust to build me a great website and also bring it to the top of Google. And most of them are very expensive, overpriced actually. Having said that i am sure there are smaller companies out there who do that consistently, I just have not met them.

    A good Seo company will overhaul your website to suit the latest SEO design requirements as best as possible. So if your designer has made your site and it looks nice and everything works you should be happy. It is then up to the SEO company to deliver the rankings.

    My advice depends on your budget. If you can afford an expensive website, get a pro company with good graphic design skills and pay them to make the site, just avoiding to much flash. thell them you will get SEO done on it after so they know your goals. When it is done, thank them and move on to the SEO company of your choice.

    With a smaller budget, see if an SEO company will design a website for you. Making a simple to navigate, modern clean website is not very difficult and they will give you the best possible chance to rank highly on Google quickly. Many of the small websites we build in the finance or utility industries for example find their way to the top few pages within weeks for targeted phrases.

    Last but not least, if it is the traffic that is important, register a domain name that contains your most important keyphrase, or one suggested by and seo that will help achieve your goals. It helps speed up the ranking process a lot and your site will have a higher resale value when you sell or close your business.

    I hope this post on seo design has been helpful. There is way too much advice or info to fit into one post so if you want to know more just ask any questions here and i will try to answer them in more detail for you.

  • Benefits of SEO

    SEO (search engine optimisation) for any business can be a vital step for ensuring longevity of either leads or sales. There are many obvious benefits such as exposure and credibility that help capture more new customers. But there are other less pronounced benefits from a good SEO campaign that make good SEO a positive move for the companies financial future.

    A key benefit of ranking highly on Google is that it is a long term sales or lead generation tool. Once you have a high natural ranking, you will become less reliable on other forms of advertising that require an ongoing spend, such as Adwords or print advertising. Of course you may wish to continue with other marketing to get the most profit possible. The thing is once you have a high Google ranking, it should last for a long time. We compare it to the Australian cricket team, it often seems harder to get out of the team once you are in, than it is to get in the team in the first place.

    Another benefit is in your exit strategy. When it comes time to sell your business, ranking very highly for important phrases will add a lot of value to your website. Everyone interested in buying a business or even just your website/domain name, knows that one already ranking highly is going to generate them more business adn profit. So this is another definite long term benefit that itself will normally more than cover the cost of your initial SEO investment.

    SEO also requires only a small amount of time invested by the business owner when compared to other forms of marketing. Your SEO company should be doing most of the work for you. It does not require new graphics, slogans, colour choices, logos, printing and all that sort of thing. You just choose the phrases you want to appear for and they should do the work. The only exception might be copywriting. However a good SEO will have an experienced SEO copywriter as part of their team and these costs should be included in the price they quote to you.

    So these are just some of the benefits of SEO that are not as obvious as, more inline visitors, more sales, etc. I hope you have learned something that you did not already think of and if you have other benefits you would like to add, please feel free to leave a comment.

  • SEO For New Websites

    Your strategy when planning seo for new websites should be different than it is for an existing site. There are both benefits and disadvantages when you start a project including seo for a new website. It can be a fun and exciting challenge and it is always exciting to see how small changes you make can have faster affects on rankings than they may have with an older site.

    The main thing that makes optimising a new site different, is that you have no trust rank from Google. This is the same thing really as the sandbox term which is often used in internet marketing circles. Sandboxing is a process Google has to keep new websites down for a little while when they are first released. Like most things Google considers, this makes sense. In effect, Google is recommending which site you should visit when you enter a search term, and you wouldn’t recommend a new product to someone when you had never tried it or heard unbiased opinions about it. That is the same in Googles eyes with a new website.

    One of the luxuries with a new website is that you get to choose the domain name. This has become increasingly important to help speed up the process and just make it easier to rank a website at the top of Google. So before you build a site about homemade muesli lets says, and you use the domain name troysbreakfast.com, you should really do some investigation about what phrases people are typing into search engines when they look for muesli. Maybe homemademuesli.com.au is available and this will help you much more in both the long and short term. Firstly, you will be able to get a ranking on Google much faster for the phrase ‘homemade muesli’ and similar terms. Also when it comes time to sell your business, your website will have more value, because the domain name is strong and more flexible.

    So you have a good domain name, great. The next thing you need to consider is the format of your site. Flash and frames are not so good for SEO purposes. Yes absolutely you can get websites built in these formats (we have done it many times), but it will take longer and be more risky because the risk of choosing an SEO company who can not deliver will be higher.

    The copy writing is very important. ‘Content is king’ is another phrase commonly used. From my experience, the best results are achieved, copy wise, when the business owner writes the copy and the seo optimises it for the keyphrases to be targeted. This usually delivers the best balance of good information to the reader and good information for Google. The seo copywriter will balance out the right keyphrases you should be using in your text, in the right places, to get Googles attention.

    Deciding which phrases to target with a new website is also an important step. If you are in a competitive industry, going straight for the biggest phrases, so for my silly example today ‘muesli’ may not be a good idea. It will take much longer to get a result with this direct approach with a new site. It is better to try and come in the side door, by targeting more specific phrases with less competition. There are many tools out there to help work out what phrases you could target, along with your common sense. I would go after phrases like ‘homemade muesli’, ‘muesli supplier’, ‘wholesale muesli sunshine coast’ ‘muesli recipe’ etc.

    Targeting just a few keyphrases from the start also helps to get rankings for those phrases faster than trying to spread your effort over many phrases.

    It is also important that the homepage especially is engaging to the visitor. If a new website has a high bounce rate, it will have a negative effect on the longevity of any quick rankings you do get. If people come and go quickly, Google will of course think, ‘this site is new, I gave it a go, but no one stays here’, down you go.

    No matter how many new sites we make and optimise for both ourselves and our clients, it is always fun to see the early seo results for new websites. So enjoy it, and don’t worry too much if you don’t get where you want to in a few weeks, just keep working at it.

    I am sure many people out there have other ideas about what is important here, so why not leave a comment or ask a question about it.

    Troy

  • Upselling Online

    I am often surprised by the amount of online stores that do not try to upsell their clients who purchase products online. Up Selling online at the point of sale should be just as important, or even more than in a traditional store because you do not have the opportunity to talk with your customers during the sales process.

    If they are already purchasing something from you then you have earned their trust in your site and the products you offer. As they pass through the shopping cart pages of your website, there should usually be a dedicated effort to offer them a product that compliments the purchase they are making or can be used in conjunction with it.

    One way to increase the value of the sale is upselling. So why not offer another of your products at a special price when they are buying something from you for the first time. If you have one product that lots of people buy, but they do not buy so many of your other products, a discount can be offered at check out, so they can try something else in your range.

    It always surprises me when i am not offered things like this when i buy stuff online. Many of the leading retailers in their industry do this and most of the highly successful online businesses do. So if they are doing it, don’t you think it might be a good idea for you too.

    For example, you are reading this blog post now, why not visit our website while you are here. There is lots of good information about lead generation and search engine marketing. Okay, maybe that’s not a great example……. But you still should visit our website.

    Say you have an online hardware shop. Someone buys an electric sander. They have entered their credit card number and pressed enter. Before giving them the thank you page, why not offer them a chance to buy the replacement sandpaper for their new sander. They will need them at some point, so why not now.

    Don’t let them get away to easy and drive up the value of a sale for your e-commerce site but cleverly up selling online.

    Feel free to comment on this post and tell me some fun up selling stories or ideas that have worked or failed for you.

  • Internet Marketing For Tradesman

    The amount of internet marketing for tradesmen is always increasing. More and more small and medium businesses are turning away from the traditional yellow pages and local directories or magazines to gain exposure for their business.

    This is true whether they are sole traders or companies with many contractors working for them. However the strategies used by these different sized businesses is often very different, especially on Google.

    One type of website where tradesmen and other service providers can get visitors from is Home Improvement Pages, Home Friday, Service Central or similar directory websites based on the building industry. While these can be low cost options, you should do as much research as possible before committing to monthly subscriptions. Some offer pay per click models which may offer better value for money. With this type of billing you only have to pay when someone clicks on your ad.

    Yellow Pages online is also used with some success for tradesmen. This online version of the fat old books we used to search with, charges a set amount to be listed online. The more you pay the more prominent your Ad will be, but business owners in general that we have dealt with report a very low return from money invested into yellow online. The trade industries do however receive more internet visitors from this source than the average yellow online listing.

    To advertise your business in Yellow online or directory websites, you do not need to have a website of your own. You can write a short Ad with a few pictures and your phone number. However this is only normally beneficial to attract callers restricted to your very local area.

    Now moving on to Google. This is the fastest growing arena for tradesman looking for larger returns from internet marketing. When done well, you do not rely on the popularity of other websites to bring targeted visitors to your website. Nearly everyone who uses the internet in Australia uses Google so that is obviously the best place to be. There are a few different ways to get your website on the first page of Google. Search engine optimisation (SEO), which means the organic or left side of Google, Google maps, or Google Adwords (Pay per click or sponsored links are other terms used).

    The later two options will have your website on the first page of Google very quickly. Google Maps is a free service that allows a very short listing of your website name and phone number next to a map which pin points your business address. So if you are a brickie in St Kilda and someone searches on Google for ‘bricklayer St Kilda’, a map of St Kilda will appear at the top of Googles response page marking your business address and next to the map your business name and phone number. Good free exposure. It usually takes just a few days to come up.

    With Adwords you can target as many different phrases as you wish and manipulate your account so that you will only be found by searchers within a certain geographic location that suits your business. Google can see where people search from and only shows your ad to them if they are from the area you specify. How it works is that you create a small ad with three lines of advertising text. Depending on how much you are willing to pay per click and how relevant your ad looks to Google for the phrases you target it will show your ad in a more or less prominent position. It is free to show your Ad but each time someone clicks on it you pay a price to Google. This cost per click will vary from 5 cents to a few dollars. It is a great short term strategy to bring targetted visitors to your website. However because you are paying per click it is important that your website is designed to encourage people to enquire. We highly recommend getting a professional to create your account for you. Even if you take over the management of it after a few months this should be very beneficial in the long term for you. Someone who knows how to create a good Adwords account will keep you cost per click much lower than if you create it yourself and they will also help get more and better targeted visitors coming to your website.

    To be found on the left side of Google usually takes a few months. In the trade industries the level of competition is such that if you choose a good SEO company then you should be able to secure some very high organic rankings. The benefit of being on the left side of Google is that many more people click there when compared to the right or Adwords. The reason for this is that the public trusts Google and thinks if you are on the left, you are a trusted service provider. This also means a higher percentage of people will enquire from your website when they arrive from the left side of Google. Adwords often attracts more people shopping solely based on price, not quality, so the customer generated from organic rankings is often a better value client. Good SEO companies will also generate visitors from other sources as they carry out their work to bring your website onto the left side of Google. They will list your site in many free directories, post articles related to your business and maybe even press releases and some other internet marketing strategies. Our experience has shown that those who have committed to SEO have reaped the largest benefit.

    The strategy used for small and large companies should also be different on Google. While bigger companies can target wider demographic areas, small companies should usually attack more refined keyphrases specific to their business. To use the brickie in St Kilda example again, if he is a one man band and he is found on Google for ‘bricklayers melbourne’ he may not be able to cope with how often his phone rings with people on the line from the other side of melbourne who he does not want to work for and go mad. Whereas if he refined this to the suburbs where he is happy to work or South Melbourne for example, he will get more qualified leads. Now if the brickie can cover the whole of Melbourne and has lots of contractors working for him (and a secretary) he can then benefit a lot by being found for terms like ‘bricklayer melbourne’. Currently once you have high natural Google rankings for trade related phrases, they remain with little effort. So after an initial investment it will become an ongoing low cost source of quality leads.

    Again your website should be designed in a way that visitors will navigate easily and find it simple to enquire from whenever you are targeting Google users. People these days want quick info and an easy point of contact, so give it to them. Again a good SEO company should help you with this too. Pick one that wants to help bring you quality leads, not just rankings.

    Internet marketing for tradesman will only become more competitive. Those with the foresight to take action now while it is not too cut throat on Google will reap the highest benefit, especially if you want to grow your company. It will only become more expensive and take longer to be found on Google in the future, especially without paying an increasing cost per click.

    I hope this post has been useful for anyone in the trade industry. Feel free to leave any comments or ask any questions about what is written here.

  • Internet Marketing For Cosmetic Surgeons

    The cosmetic surgery industry is becoming more and more competitive online. Internet marketing for cosmetic surgeons has become a leading tool for lead generation. More and more people are opting for cosmetic surgery these days and with that more and more competition for their business has occurred.

    The internet is the perfect place for people researching information about cosmetic surgery or deciding which surgeon they would like to meet so they can discuss or book a procedure. There is a wealth of information available on many websites about what can be done, different options, pricing and the selling points of various practices.

    The websites being used by cosmetic surgeons are improving in asthetic and usability at a rapid rate. On Australias preffered search engine Google, the competition for the top positions for good phrases like ‘facelift surgery’ or ‘breast enlargement’ for example is increasing all of the time. It is a fact that those who do not take action to rank on the organic or left side of Google soon will find it will take a lot longer and cost a lot more in the future. Likewise the competitiveness for Adwords positions has driven the price per click up in recent months for those on the right or sponsored side of Google.

    The main reason for this is the value of a new client to any surgery. It will often only take one or two new patients to cover the cost of an effective search engine optimisation campaign that may continue to generate leads for the surgery for even more than twelve months. One clients website that our staff have worked on previously, reported a growth in his business of over thirty percent in just three months. By increasing his organic (left) ranking on Google to the top few positions for phrase similar to ‘cosmetic surgeon sydney’ he could reduce his expenditure on other advertising mediums and gained a larger amount of enquiries than ever, from clients in areas his traditional marketing techniques could have never reached.

    Forum and blog, article marketing and press releases are also valuable tools in for marketing cosmetic surgeons online. Often people are shy to discuss these procedures with friends or associates and online spaces provide an anonymous way to find out opinions and experiences other people have had. Treatments or selling points specific to a practice can also be well marketed on sites with health, medical or lifestyle articles and on sites visited by your target demographic. A good search engine optimisation company should be including this in there procedure to improve your Google ranking too.

    This is one industry where i truly believe time is of the essence. The opportunity for fast improvement and a quick return on investnment will be limited and those left behind will take a long time to catch up.

    If you would like to comment on this post feel free. You can also ask any questions for further advice by commenting here.

  • Internet Marketing For Lawyers

    Internet marketing for lawyers and solicitors has so far not been exploited to a very high potential. It is one industry (in Australia at least) where the yellow pages still is the dominant advertising medium used to find new clients. Is this because lawyers and solicitors think online advertising does not work for them or has it just not been explored very much by them. Or maybe because a higher percentage of these businesses are run by an older group in the population, who are less open to internet advertising.

    From my experience a lot of seo business at least is generated through cold calling. (okay, this post is very old and this might be less true now – referrals are web are how most leads are gained) Maybe because lawyers are hard to get on the phone directly, or because their receptionists are very protective, they have missed out on the opportunity to be informed about what is possible online and especially on Google. I am sure they all know what Google is and how popular it is these days.

    This means that there is an opportunity available for those in the legal industry who act sooner, rather than later to gain faster returns from search engine marketing and get a valuable head start on their competitors. The competition for high natural Google rankings is comparatively very low for the legal industry when measured against the value of a client for them. So, if it is not difficult or expensive to gain great exposure, and the return will be available in a shorter than normal period, now would be a great time to start.

    The websites that currently rank near the top of Google for terms like ‘lawyer sunshine coast’ or ‘criminal lawyer queensland’ are not very strongly optimised. This means that with professional help, any lawyers website could gain high positions in a relatively short period of time. With many people searching these terms every day, the potential to generate many more high quality leads is very high.

    The quality of websites for lawyers is also generally poor when compared to other service industries. I know they need to look professional but does that mean old fashioned. A good SEO company or online marketing company should perhaps also bring a more modern look to these often outdated websites.

    Google + or the map section of Google is also very effective for getting more enquiries for lawyers we have worked with in the past and at the moment too. So we include that in any SEO for a solicitor or lawyer we work with.

    Google Adwords or pay per click advertising on Google could be used to attract an immediate increase in leads from phrases that are highly targeted to suit a business in the legal industry. Longer tailed phrases such as ‘family lawyer Maroochydore’ should obtain quick organic (or left side) Google rankings and quality visitors to your site. This will be followed by rankings for generic phrases such as ‘solicitor brisbane’ which will generate high a higher volume of traffic to your site.

    Another benefit of acting on this now is that the longevity of your natural ranking will be increased, due to the current lack of competition. Google has a bit of a ‘if it’s not broken, don’t fix it attitude’ and it is much easier to maintain high rankings then to gain them new. So your return on investment will be long and the potential for large business growth increased. Internet marketing for lawyers or solicitors is a relatively inexpensive way to gain ongoing new business at a low cost.

    Please feel free to comment on this post or ask any questions relating to anything internet.

  • SEO For Hotels

    The online hotel market is different from most others and seo for hotels should be approached with a different goal than the majority of SEO projects. The main difference on search engines when it comes to hotels and hotel bookings is that most of the top positions are dominated by massive websites such as Wotif Booking.com, Hotel.com.au and so on. So this makes it hard.

    However SEO is an important tool in search engine marketing for hotels because you encounter the same problem with Google Adwords space. You will be bidding for clicks against large hotel and holiday booking sites along with international hotels of you are located in a bigger city. So the cost per click will be high, making it more difficult to obtain a high return on the money you spend each day.

    One of the main objectives when we have worked to improve the natural rankings on Google for different hotel, backpacker or caravan/camping websites is to be very targetted with the phrases we optimise for.

    Firstly we look at the style of hotel, whether it is luxury, cheap, serviced apartments, on the beach, eco friendly, romantic or whatever. Next is the location. In big cities bookings can depend on where exactly you are, north, cbd, near a conference centre, somewhere like Southbank or Darling Harbour. Aiming for phrases including these sorts of phrases will ensure that you not only have a more certain chance of fast top rankings, but also that the increased amount of visitors you receive will have a much higher conversion rate from visitor into booking.

    It is not too difficult for an experienced SEO to rank a valid website for terms like ‘cheap hotel melbourne cbd’ or ‘serviced apartments Darling Harbour’ even if you are really oonly the fringe of a location like this.

    Out of town you have the luxury of less competition. So you can take on the more generic phrases with a higher expectation of fast first page rankings. One thing you should do if you own or manage a hotel in any regional centre or tourist destination is to register your hotel or backpackers or whatever on Google maps. It will often get your hotel a mention at the top of Google response pages all by yourself. It is free and you cme up every time. So go and do it now. If you can not work it out, write to ask how.

    When your hotel website begins to rank well for longer tail keyphrases, your traffic volume and the average time the visitor spends on your page should then go up. If it doesn’t then you should improve your website to engage your visitor more and encourage them to click through to more pages. By these Google visitors spending more time on your site your trust rank from Google will improve, making easier to rank for the bigger phrases in the future.

    As with all SEO campaigns, don’t be scared off by the big guys at the top of Google (okay, or Yahoo) already. You just need to use your head and get good advice and then there is no reason dedicated seo for your hotel can not be a smashing success.

    Many moons ago I used to manage a backpacker hostel and I didn’t like too much paying sites like VIP and Hostel World for being on their website. And they used to try and enforce their rules on us. I remember how happy I was when our website took the top place off them. You can do this too with you hotel, hostel or campground website.

    If you have anything to add to this post please feel free to leave your comments.

  • SEO for Finance Companies

    One of the more profitable online industries is definately the finance sector. We have witnessed some finance companies grow massively due to effective SEO campaigns and targetted Google Adwords accounts. Everyone knows that there is a bit of a crisis at the moment for finance providers, with interest rates high and the cost of living rising. This makes it harder for people to borrow money and getting leads is more important than ever.

    The internet plays a huge role in this for many more online savvy finance businesses. This is one industry where consumers conduct a lot of online research due to its quick availability and the range of information available. With the potential profit from each lead at a high rate, the return on investment can be very high. The main thing that makes it difficult for most finance companies, especially small to medium businesses is the competition they face online.

    So beginning new SEO for finance companies has to be approached with a lot of research and a proven strategy. Google Adwords can be very expensive, I have seen one company running a budget of $40000 per month just on Google Adwords. They have a lot of staff and this is where the majority of their very successful business comes from. But that isjust unrealistic for most finacne brokers or even lenders.

    Search engine optimisation can provide more leads for a low monthly cost, especially when it is done well. There are many 'dream' terms people would like to rank at the top of Google for organically, like 'home loans' or 'mortgages'. This however will also cost a lot of money and take a long time to achieve.

    Most brokers and lenders have specialised or preferred types of loans. For example 'low doc' or 'bad credit' type loans. Or they will have a demographic by region or say 'first home buyers' that they can target. Selecting more defined loan types to target will make your SEO's job much more achievable and speed up your return on investment.

    Where it might take a year or more of dedicated work to get one page one for 'home loans', it may be managed in a few months, depending on your website, for a term like 'non conforming home loans'. Ranking for these sorts of terms generally attracts consumers who are further through their buying process and who are more likely to enquire.

    Search Engine Optimisation for finance websites should usually include the option of some onpage changes. This can include both to text and your call to action. A good seo company should be interested in you getting more leads, not just a ranking, so your website structure should encourage visitors to enquire, not just visit.

    One feature on finance websites that is very important is the contact form. You need this to be long enough to qualify your leads but not too long to make many people go away cause it just looks to difficult. Our experience shows that making some fields like the phone number compulsory, greatly improves the quality of lead you recieve.

    The increased targeted traffic you receive from longer tail keyphrases will help you achieve higher rankings for the more generic phrases associated with the loan tyes you cater for. People should not take the defeatist attitude that it is too late to get their website up on Google. As one slogan on our website says 'the best time to plant a tree was yesterday, the second best time is today.' The longer finance companies delay SEO, the further behind they will fall. With the Adwords shortcut being a far more expensive option, this will hinder the growth of their company in years to come.

    There are so many leads that can be generated from SEO for finance. If competitors saw the figures from some websites we have seen they would not hesitate to get an experienced company on the job. More leads means more business and in times where leads are harder to find, all options to attract them should be considered vital.

  • SEO is fun actually.

    I must admit we have a good time here. SEO has the reputation of being something boring and repetitive but it is not really the case. To a certain level all jobs have some repetitive aspect to them. For us there are two things repetitive, link building and cold calling new potential clients.

    But it is also fun and exciting. We usually start our day with a coffee while the computer starts up. then we check all the rankings of our clients which are still coming up from low or no rankings. This is one of the favorite parts of the day, seeing where they are ranking now and getting a kick out of seeing them make new ranking gains. Or even if there ranking has slipped a little it is okay because we just work harder for them that day.

    Then it is into the adwords accounts to check the conversions our clients have made during the last day. Again, whether they have good or bad results it is exciting. Cool if they have made good sales, and if not start trying to improve their account.

    Our day is then split up into client time and our time. We have our own websites that need just as much work and balance squeeze this inbetween the work our clients sites need.

    We have music on, an indoor bowling green, a little football to kick, a bar and brunswicks cafes nearby. Most days i will have a meeting or two here or at someone elses office. Our office is not a boring one and because we really enjoy what we do, it is a pleasure to come to work every day. Well Tuesday to Friday for me.

    Maybe over time this excitement will wear thin, but in the years we have been in the SEO business it has not happened yet. I think as long as we keep delivering consistent high rankings the satisfaction will always be there. Nothing is better than calling or emailing a new client to tell them they are now on page one for their most sought after keyphrase.

    Enjoying your work is important and is a big step towards being successful in business. Do you agree?