Search Engine Optimisation (SEO)

Search Engine Optimisation

There are few websites out there that can not offer more profit if they receive more traffic. Search engine optimisation therefore should more often than not be an integral part of any long term online traffic generating strategy. It is not as expensive as people often think and because of the way Google refines its algorithm, it is now more certain than ever that search engine rankings will be achieved. It is just a process of following a proven plan and continuing to do so for a sustained amount of time. The only variable should be how long it will take, not ‘will it happen?’.

SEO Process

There are basically two sides to the search engine optimisation process. Firstly your website needs to be easy to understand from Google’s point of view. It should be easy for Google to navigate and easy for Google to put you into categories of what you offer. If you are a bricklayer in Melbourne, this should be obvious to Google. If you sell maternity clothes, Google needs to be able to see this. There are over one hundred things on your site that Google uses to work this out, so it needs to be done well for maximum effect.

Following this there is other online activity promoting your site. The more sites that are willing to send their visitors in your direction, the more Google trusts your site to be of referable quality. Some ways to get these links are from directories, articles, press releases, blogs, social bookmarking and more.

But it is more complicated than just getting links. It is not just the number of links to your site, but the quality of where they come from and how they are built. Are they from a source relevant to your business? Does that website receive many visitors? Does that site have a high page rank from Google? Is it a directory listing or is there more information about your business? All of these things will be important to where your website ranks. It is this time consuming and ongoing tedious part of SEO that is rewarded with top search engine rankings.

Google SEO is not complicated

Google Search Engine Optimisation is not an exact science, but it is logical. Like anything you buy, the sales person and support staff should be able to answer all of your questions and have a variety of information to support their different sales pitches or ongoing reporting.

If you really want to get a great result from your search engine optimisation company, someone at your company may need to be involved. You will probably have to provide some written materials such as an article relevant to your business or some blog content. This is a good thing and signals a proactive attitude from your SEO company.