Tag: seo company

  • Strategies For SEO

    One of the most important aspects of any SEO campaign is to have an effective strategy in place as son as possible. Depending on what kind of industry you are in, the strategy you choose to implement will differ. This will mostly be due to the amount of competition for the keyphrases you want to be found for.

    For easy phrases to rank for, your strategy might be simple. Get your onpage right and then do lots of link building. But for more competitive and generally lucrative phrases, you will probably need a more advanced strategy involving many more SEO techniques.

    This is one reason why employing a successful SEO company to help you with your search engine optimisation is usually a step in the right direction. You can beat your head up against a wall as often as you like without a productive strategy and the result will be the same for a long time, you will have a headache.

    Maybe you need more article marketing or blogs to be set up. Maybe lots of satellite websites for greater lead generation and increased SEO power. A structured campaign that runs on time every time will always bring better results than a made up effort by somebody who does not have lots of experience ranking a wide variety of websites.

    Now I understand their will be people reading this who are thinking, dah, I knew that years ago, but well, this post just isn’t for you. It is for the people out there who are not as well versed in SEO knowledge as others. Like business owners who just want their website to be found on Google for their main keyphrases.

    So if you don’t know what sort of strategy will work best for you, why not start speaking to SEO companies today, to see how they can help and what you might be able to learn.

  • SEO – Create a Sticky Site or Information Hub

    Yet again I am drawing inspiration from an article about leading entrepreneurs and what they do to make the most of their websites. As an SEO company, this particular post has relevance to improving Google rankings to.

    It makes sense, once potential customers are on your website, you want to keep them there for a slong as possible. This will naturally increase the chance of making a sale. Smart web owners are using tools, calculators, checklists, maps, comparisons, live chats, and many more to get people interacting with their website, providing them with useful information.

    My Net Phones founder Andy Fung said his site is unique in his industry because of the touch and feel aspects. He says “It’s exciting, interesting and stimulating. Just like a retail store or an office, you feel comfortable and want to hang around and see more things”. Instead of customers just buying a phone and going away, they come back time and time again to top up their account, see the latest upgrades, enter competitions, and view their call history. They believe it is an important tool in their overall business because it communicates with their customers.

    Sites like the green energy website Green Energy Watch, interact with the visitor and let them see how carbon emission they can save, what this will achieve, who is the cheapest to get it from and they also run competitions. All of these things keep visitors on their page longer and encourage them to act.

    Google likes to see this too. If you don’t know, Google tracks everything its users do. They know how many people click the back button from your site, how long the average person stays, which pages they view, where they leave from and more. The data they collect makes sense. They want to see if their users are finding what they are looking for. If they do great, promote the site. If they don’t, why would they show a website for that keyphrase.
    A good search engine optimisation strategy should include techniques to improve your visitors experience and the time they spend on your site.

    The next post is about using design to stand out.

  • Online Marketing – Let Customers Customize the Offering.

    As the internet and technology in general become more sophisticated, consumers want to be able to tailor a product to meet their exact needs. So it makes sense to allow them to do this on your website. Again here are some example from fast growing companies who use their website as an important business tool.

    Ecowash mobile are a simple car washing company. But on their website, when you become a client you are able to use its features to make washing your car more simple. For example you can customise your own twelve month plan and set email reminders as to when you should wash both the inside or outside of your car. You can even reorder air fresheners and similar products on a recurring basis.

    Intrepid Travel are working on a system that will delegate a unique URL to it’s clients. This URL will allow them to create a profile which will make it easy to source detailed travel information, tips and inspiration, tailored to the details they enter. Travel brands will be able to send them relevant offers, stories, specials and so on, if the client meets their target demographic.

    A leading online store in Australia, Baby Cupcakes designed their website in a way to help them upsell to their clients. As the client checks out and all their details are taken, add on products to their baby gifts are offered. Physical retails stores all do this, but it is mostly under used in the online market. On their site you can choose colours, smells, write a gift message, add names to products and more.

    There are many ways each business can make their website more appealing to their clients. Even on our SEM or SEO website, we try to separate visitors according to their previous online marketing experience.

    As web 2.0 becomes more and more the expected level of online service, it is important that your website also interacts with your visitor and makes their time on your site seem more worthwhile.