Many of the leading entrepreneurs are compiling databases of their clients and send them regular Email newsletters. The purpose of these newsletters varies from marketing, introducing new products, cross selling and educating their existing client base. Both retailers and wholesalers are realising the benefit of ethical email marketing. Newsletters can also be used to inform people of upcoming events like seminars or trade shows.
To build a database smart website owners use a variety of strategies, but basically, wherever anyone enters there details on their website, they are captured into the database. This database is often seperated into different categories, such as clients, prospective clients, etc. Each contact category can then be sent targeted information about your company. It is important to use a quality email marketing program that tesracks the results of each email you send and streamlines the emailing process. A good one that i recommend can be found at http://www.newslettermarketing.com.au
David Markus says his company, Combo, have used email marketing to entice clients to seminars and to nurture warm leads. He says the world is always starving for better communication tools and ethical email marketing is currently always improving. They are currently planning the next twelve months of an email campaign that will establish them as a forward thinking company and will give them an edge over their competitors.
The WBP Property Group uses their email newsletters to contact their database of prospective home buyers and property developers. Their goal is to educate these people in the advantages of engaging an experienced consultant for both developments and finance issues. He says the success of the campaign has greatly increased their new client base.
In the retail sector, Ryan Winney from Infiniti uses email marketing to keep his clients up to speed with new fitness products and lets them know when stocks are running low. This way, he ensures the retailers in his area are better informed about his products and it helps him remain the leading salesperson in his company.
Lastly, we all know spam is annoying, so it is important to keep emails for marketing to only quality, relevent information and offers. Spam filters are improving, however with legitimate content to a targeted audience, your open and follow rates from email marketing should remain high. By monitoring your email effectiveness rates through a good newsletter program, you can establish the most succesful types of emails and even the best days to send them.
As an online marketing company, not just an SEO company, we use this form of marketing ourselves with ever improving results.
In the next post of this series of tips from leading entrepreneurs, I will chat about upselling online and letting customers customise their purchase. Good SEO should have the goal of making more money from your website, not just more visitors, so I think this is an important topic for those seeking SEO services, or any online marketing advice.
Until then, have fun.
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