Tag: seo blog

Many of the leading entrepreneurs are compiling databases of their clients and send them regular Email newsletters. The purpose of these newsletters varies from marketing, introducing new products, cross selling and educating their existing client base. Both retailers and wholesalers are realising the benefit of ethical email marketing. Newsletters can also be used to inform people of upcoming events like seminars or trade shows.

To build a database smart website owners use a variety of strategies, but basically, wherever anyone enters there details on their website, they are captured into the database. This database is often seperated into different categories, such as clients, prospective clients, etc. Each contact category can then be sent targeted information about your company. It is important to use a quality email marketing program that tesracks the results of each email you send and streamlines the emailing process. A good one that i recommend can be found at http://www.newslettermarketing.com.au

David Markus says his company, Combo, have used email marketing to entice clients to seminars and to nurture warm leads. He says the world is always starving for better communication tools and ethical email marketing is currently always improving. They are currently planning the next twelve months of an email campaign that will establish them as a forward thinking company and will give them an edge over their competitors.

The WBP Property Group uses their email newsletters to contact their database of prospective home buyers and property developers. Their goal is to educate these people in the advantages of engaging an experienced consultant for both developments and finance issues. He says the success of the campaign has greatly increased their new client base.

In the retail sector, Ryan Winney from Infiniti uses email marketing to keep his clients up to speed with new fitness products and lets them know when stocks are running low. This way, he ensures the retailers in his area are better informed about his products and it helps him remain the leading salesperson in his company.

Lastly, we all know spam is annoying, so it is important to keep emails for marketing to only quality, relevent information and offers. Spam filters are improving, however with legitimate content to a targeted audience, your open and follow rates from email marketing should remain high. By monitoring your email effectiveness rates through a good newsletter program, you can establish the most succesful types of emails and even the best days to send them.

As an online marketing company, not just an SEO company, we use this form of marketing ourselves with ever improving results.

In the next post of this series of tips from leading entrepreneurs, I will chat about upselling online and letting customers customise their purchase. Good SEO should have the goal of making more money from your website, not just more visitors, so I think this is an important topic for those seeking SEO services, or any online marketing advice.

Until then, have fun.

Smart entrepreneurs have discovered that there are a lot of benefits from educating people online. This can occur on a number of levels from your website, and should often be a key element of your websites marketing strategy.

Firstly there is the opportunity to educate your potential client visitors. This increases your chance of a sale and reduces time spent selling by you personally or by your sales staff. Your website gives you the chance to answer the often asked questions before you interact with your customer on a personal level.

Other groups you can educate are your retailers, franchisees and suppliers. Ecowash Mobile for example have used the technology on their website to streamline their franchisee recruitment process by providing all the required information online. Prospective franchisees can log in and access data on their possible territory, statistics and more. Jim Cornish says “We estimate the educational functions of our website complete functions that would usually require two full time staff members.”

Xpresso Delight also use their website to educate their franchisees. They have a secure area which contains all of their manuals, and operating procedures, along with company literature, to help build the efficiency and sales techniques of their staff. They also operate a database where franchisees can enter their weekly reports, track performance and set future goals.

They also have a function where they record how many coffees are made by each machine. This info is then used to establish how much coffee, chocolate powder, take away cups etc. that they need to order. This save them time stocktacking and ordering, because it is done automatically.

These same ideas can be used to educate retailers too. New products, events, promotions and many other things can be available to your retailers at a low cost to your retailers through your website.

I know this series is drifting a bit away from the SEO, that we are famous for, but I think their is so much more to online marketing than the niche we operate in. So I am always interested to explore anything that will increase the value of a website.

The next post in this series will be about E-Mail marketing. I have been receiving more and more Email marketing lately, mostly in russian or some language from another planet. Thanks to the contact form on our website. So i will discuss the fun involved with that and on a more serious note, how to make money through responsible email marketing and newsletters.

Until then…enjoy your day.