Below is a screenshot of a Google search response page. It has since changed and there are no longer results on the right side, but you never know if they might come back.
The sponsored link section no longer has the shading and there are generally four results here. This is the pay per click section or Google Adwords. It is where Google make pretty much all of there money from.
The organic section is what can be influenced by SEO. It is not tricking Google. They most probably want your website to rank. Think about it, if you are a plumber in Kawana, and some searches ‘plumber kawana’ on Google, they want the searcher to find websites from plumbers in Kawana. That’s why people use Google.
Search engine optimisation has become very common place these days. It is seen by many businesses as a fixed cost, and all they do is change provider if they don’t think they are getting the result they want.
All of the businesses you see ranking on page one for the phrases you want to be found for either have an SEO company working for them, or a staff member participating in SEO activity. It is not an accident or luck.
If you ant advice or to have a chat with someone who has been in the SEO industry for ten years, and is very generou with his time, contact Troy today on 1300 828 814.