One of the most important aspects of any SEO campaign is to have an effective strategy in place as soon as possible. Depending on what kind of industry you are in, the strategy you choose to implement will differ. This will mostly be due to the amount of competition for the keyphrases you want to be found for and how large the variety of terms you would like to be found for.
For easy phrases to rank phrases, such as a service combined with a suburb name, your strategy might be simple. Get your onpage SEO right, with lots of keyword rich text and then do a little link building. But for more competitive and generally lucrative phrases, you will probably need a more advanced strategy involving many more SEO techniques.
This is one reason why employing a successful SEO company to help you with your search engine optimisation is usually a step in the right direction. You can beat your head up against a wall as often as you like without a productive strategy and the result will be the same for a long time, you will have a headache. Often with the rankings going up and down repeatedly.
For people doing their own SEO, some of the key mistakes they make are
Maybe you need more citation links for local results. Perhaps it would be a good idea to set up a blog, with a plan of what to blog about. Maybe more than one website, with specific targets would be the solution for greater lead generation and increased SEO power. Having a plan is a vital component of your campaign.
A structured campaign that runs on time every month will always bring better results than a made up effort by somebody who does not have lots of experience ranking a wide variety of websites.
Many good SEO strategies will also be combined with an Adwords component that may be phased out over time, or used to pick up certain keywords that are difficult to rank for, or key revenue generators. This too needs to be planned and monitored to make sure you are not double dipping or wasting money.
We really enjoy the planning phase of projects and each month we provide our clients with a report on what has been done in the previous month, and what the plan is for the next month. That keeps us accountable and the project always improving.
If you would like to find out more, just contact us for a no obligation, free web marketing consultation.