SEO Services
June 17th, 2010 | google | No Comments »
SEO Services Melbourne
What is it with seo services ad how do you tell a good one from a bad one. The cost of seo services can vary dramatically and how do you know what it is you are actually paying for?
Like any service, you are paying for two things, knowlege and time. A person in charge of your SEO should have been in the industry for many years. This means they have experience with enough different types of websites to know what to do to make almost any website rank well on Google. This is their knowledge or expertise. The value of their knowledge is that it saves errors and gets you a faster result.
The sooner you rank first on Google, the better for your business, so someone who knows what they are doing can get you there faster, reducing the time period, and cost, between when you start an SEO campaign and when you start getting a return.
The second thing you pay for when using an seo service in Melbourne or anywhere else, is the time dedicated by the seo person. Contrary to popular belief, they do not spend too much time on your actual website. A website is not like a formula one race car where you need to change the tyres and fill up the petrol every so many laps. When the website is strong from a Google point of view, it is strong. If it aint broke, don’t fix it. If the rankings are coming, or are there already, don’t tinker with it too much. Why? It ranks.
The main amount of time is spent on link building. We create articles, post them to article sites. Find directories and submit clients websites to them. Discover new social bookmarking sites, create profiles and recommend sites there. We post on blogs we have created with links to client websites. Comment on other blogs with links. Find appropriate forums to get links from. Post press releases when it is appropriate. this is what takes the most time, and is what ensures the rankings we achieve last a long time.
Sure we work on the website too, especially in the first month to get it right from an SEO point of view, but that does not take the majority of our time. We will spend some hours every month to change copy a bit, improve the targeting of different phrases based on traffic results we see in analytics etc, but this time is paled in comparison to the link building.
Most SEO services seem like rubbish to me. We get so many calls from people saying they were with this company or that and that the result was no good. This is one of our favorite types of client. A disgruntled one. We enjoy nothing more than showing someone who is skeptical or disappointed with their SEO, because we can show them that it really does work, when it is done well.
For me the problem is thatthere are too many wbe development / marketing companies out there that add search engine marketing as one of their services, but really they don’t know what they are doing. Just to create another revenue stream. My first advice when looking for an SEO company is to contact one that has SEO as their main service. They live and die by the results they deliver on Google, so care much more about the result.
