June 17th, 2010 | google |
SEO Services Melbourne
What is it with seo services ad how do you tell a good one from a bad one. The cost of seo services can vary dramatically and how do you know what it is you are actually paying for?
Like any service, you are paying for two things, knowlege and time. A person in charge of your SEO should have been in the industry for many years. This means they have experience with enough different types of websites to know what to do to make almost any website rank well on Google. This is their knowledge or expertise. The value of their knowledge is that it saves errors and gets you a faster result.
The sooner you rank first on Google, the better for your business, so someone who knows what they are doing can get you there faster, reducing the time period, and cost, between when you start an SEO campaign and when you start getting a return.
The second thing you pay for when using an seo service in Melbourne or anywhere else, is the time dedicated by the seo person. Contrary to popular belief, they do not spend too much time on your actual website. A website is not like a formula one race car where you need to change the tyres and fill up the petrol every so many laps. When the website is strong from a Google point of view, it is strong. If it aint broke, don’t fix it. If the rankings are coming, or are there already, don’t tinker with it too much. Why? It ranks.
The main amount of time is spent on link building. We create articles, post them to article sites. Find directories and submit clients websites to them. Discover new social bookmarking sites, create profiles and recommend sites there. We post on blogs we have created with links to client websites. Comment on other blogs with links. Find appropriate forums to get links from. Post press releases when it is appropriate. this is what takes the most time, and is what ensures the rankings we achieve last a long time.
Sure we work on the website too, especially in the first month to get it right from an SEO point of view, but that does not take the majority of our time. We will spend some hours every month to change copy a bit, improve the targeting of different phrases based on traffic results we see in analytics etc, but this time is paled in comparison to the link building.
Most SEO services seem like rubbish to me. We get so many calls from people saying they were with this company or that and that the result was no good. This is one of our favorite types of client. A disgruntled one. We enjoy nothing more than showing someone who is skeptical or disappointed with their SEO, because we can show them that it really does work, when it is done well.
For me the problem is thatthere are too many wbe development / marketing companies out there that add search engine marketing as one of their services, but really they don’t know what they are doing. Just to create another revenue stream. My first advice when looking for an SEO company is to contact one that has SEO as their main service. They live and die by the results they deliver on Google, so care much more about the result.
June 16th, 2010 | google |
SEO can be a lonely business. You go about your day looking at analytics, and coding and building links or submitting articles. You face these red astrix or must be filled out boxes and other impersonal things. You have loads of passwords and the same old websites you visit every day. You make reports and track the progress of different client websites. Find new placs to build links by checking other websites and seeing where they get links from. Read forums and visit blogs. Making sure things that should have been done have been. looking for ways to improve. None of it is very personal.
Sometimes you are lucky enough to meet a client, and you get to talk about all the fun you have been having getting their rankings and try to make the behind the scenes work of SEO services sound more interesting than it really is.
But do you know what? There is one thing that makes it all worth it. When you see a clients site get onto the first page for the first time, or they get above their main competitor, this is when we get some exercise, dancing around and pumping our fists in the air. I have noticed that one way women and men are different are in their celebration. Men pump their fists in the air some how, and women jump up and down.
So there you have my thoughts for today about our SEO service in Melbourne. It is not exciting to do, or talk about, but when you see the results, that is when the fun starts. And results are what we are known for.
May 20th, 2010 | google |
SEO Company in Melbourne
We started our seo company in Melbourne about three years ago. I kind of fell into the whole web world after travelling for around the real world for many years. For me search engine optimisation was what took my attention as an exciting and rewarding industry.
I remember the first day I learned SEO existed and thought, ‘wow, there are people who can do that?’, which is something I still hear from business owners and other people to this day.
Quickly it became a kind of addiction. I spend too much time on the internet and am just as excited when a new clients website crosses a targetted milestone as I was the first time. We are always trialling new techniques and ideas we have and get a real kick out of success.
The one thing I value most with client communication is ‘realistic expectations’. Because SEO seems to be such a mystery box to many people, we really want our clients to know what to expect. It can be difficult at times because people believe what they want to hear, and there is no shortage of cowboys out there who want to promise the world to business owners. You know the ones who cold call you or send spam email about ‘amazing results’ and ‘guaranteed results’ and all that hoo ha.
The clients we want to work for know their business goals and accept the fact that search engine optimisation is a long term marketing strategy. Sure you can kick some quick goals at times, but the people we work for that are making the most money are the people we have worked for the longest.
There are not that many other SEO companies out there who we would say do a good job, and we are not the only seo company to say that. One reason is that web developers (bless them) are often trying to add on a recurring revenue stream, without the systems in place to get results. Another are just unscrupulous flash in the pan businesses trying to make a quick buck from as i mentioned earlier, promising the earth.
We are not like that. All we do is SEO. We take pride in what we do, and we love it. We have a proven strategy and the experience to implement it consistently over the duration of a project, which is what is really needed. Our company does not use a make it up as you ago approach which has huge potential for failure.
That’s me for today. Hope you are enjoying yours.
