Search Engine Optimisation - Wednesday, June 25, 2008 11:14 - 0 Comments

Link Building Services

There are many reasons that a successful link building service can benefit your business. Link building is an intergral part of any seo process and can also be used to drive targeted traffic to your website. The style of linking used for these different purposes can vary greatly.

The idea behind seo link building is simple. The more people who link to your site the more Google trusts your site to be an authority. Links are kind of like a vote of confidence to your website. The higher the ranking or trust Google has in the website where your inbound link comes from the more weight that link carries. There are many ways to generate this kind of link but the most common is from directory sites that suit this purpose.

SEO companies might not admit it to you but the majority of their link building is not at all designed to bring extra traffic to your site. Many of them will be on foreign directories designed mostly for SEO purposes and not for driving traffic. If you saw how tricky many of them are to navigate you could not imagine someone in argentina enquiring about your 'hair straighteners' for sale in Australia. But that is fine because the aim is to get higher Google rankings.

Other links for SEO include press releases, article submissions, and forum or blog advertising. Press releases are interesting articles about achievements or business developments that can be posted on news websites which generally have a high page rank. Similarly articles about your industry will be quickly picked up by authority or information websites that need the fresh content to engage their visitors. Of course these two things need to be well written to get onto various sites. You will get a link either with anchor text in the article or as a footer at the bottom of the article or press release.

An upside of these linking methods is they will help increase your Google ranking as well as direct some more traffic to your site.

Then there are links designed to send quality visitors to your website. Some examples are Hot Frog or many other shopping and service directories that are visited by your target demographic. Generally these links are a bit more difficult to be approved for and require much more research to find. Many of them have paid link sections so that you will have a more prominent ad position all of the time.

Some links are approved immediately when you fill out the online submission form. Others take a while to become live because the a checked for authenticity by a human. I believe the tactic of the site owners here is to get you buy a paid link, just for the convenience of a quick aproval. But that's up to you. The fact that some links take a long time to be live is one reason that SEO can not happen over night.

 The important thing about link building is to just keep at it. More more more. Some every day if you have the time. The link building your SEO provider supplies should be at a steady pace on a wide variety of sites.

Do you have any exciting or dangerous link building stories. I would love to hear one